Copywriter & Creative Storyteller
What is a Copywriter and Creative Storyteller?
I call myself a “copywriter and creative storyteller” because it succinctly covers everything I do. Also, I think it sounds nice.
A copywriter’s job is to create written content that can persuade an audience. Being a copywriter and creative storyteller means I draw on my experience as a scriptwriter and performer to create original, engaging ways to tell these stories.
What sort of copy do I write?
A catchy slogan on a sticker, a heartfelt monologue on an important topic, or an interview with an inspiring entrepreneur. These are the kinds of things.
I enjoy writing on many subjects; such as technology, law, human rights, history, culture, and emerging trends. Breaking down complex topics into clear, engaging content is something I genuinely find rewarding.
What kind of stories do you tell?
The kind of stories people want to hear. I work with clients to ensure their message is as strong as it can be and that I'm not just writing something for the sake of it.
I particularly like to share the stories of people and organisations making a positive impact, such as green tech companies, NGOs and education organisations.
Services
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Developing content strategies
Generating fresh content ideas
Creating SEO-optimised blogs and articles
Managing social media content and scheduling
Writing email marketing campaigns
Building content calendars for consistent publishing
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Website copy e.g. sales and landing pages
Headlines and taglines
Product descriptions
Social media posts
Scripts
Speechwriting
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Reporting on news and events
Writing feature articles with a focus on storytelling
Conducting interviews and producing in-depth profiles
Researching and writing investigative pieces
Crafting opinion and editorial pieces
Editing and fact-checking articles for publication
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Proofreading for grammar, spelling, and punctuation
Editing for clarity, tone, and style consistency
Rewriting content for better flow and readability
Ensuring proper structure and formatting
Fact-checking
Providing feedback and suggestions for content improvement